This is an attempt at translating machine learning capabilities into user-facing value. The what-if set of prompts can be used to inspire ideas in brainstorming sessions.
INFRASTRUCTURE
What if .. the machine could do anything you do? What if .. the machine could imitate anything it is instructed to do? What if .. you could do user testing around the clock? What if .. customer journeys, including pain & choke points, were made and updated for you? What if .. you had all the computing power in the world? What if .. you had your competitor's data? What if .. your role could be automated? What if .. you could influence the user's behaviour towards a desired outcome? What if .. your user could program and add on their own features easily? What if .. you had a content creation intern? What if .. it could make perfect matches without human interference? What if .. you had visuals of what your users are doing? What if .. somebody could sift through all your data and extract insights, what would you ask? What if .. each user had a dedicated virtual assistant? What if .. it could function autonomously using smart contracts? What if .. you could be in 10 places at once?
INTERFACES What if .. your user could interact using only gestures? What if .. your thing could conversate? What if .. your thing exists in a piece of furniture?
INSIGHTS What if .. you knew exactly when a user is about to give up/ drop out? What if .. you knew exactly the optimal time to interact with your user? What if .. you could segment your customers based on latent characteristics?
INTERACTIONS What if .. you could see through your customers eyes and respond in real-time to what they're seeing? What if .. you always knew whether your user was feeling happiness, surprise, sadness, disgust, anger, and fear? What if .. you could respond to your users' emotions? What if .. it spoke every language spoken on earth? What if .. you could adapt every interfaces to every specific user in real-time? What if .. you could predict (tiny) parts of the future? What if .. it was pro-active? What if .. you could serve your user differently depending on their context? (e.g. location, activity, or who they're with) What if .. you could trigger behaviour at exactly the right times? What if .. you went everywhere with your user? What if .. you knew the taste of your user in and out? What if .. you knew your user's psyche, personality & preferences better than their direct colleagues know them?